With its distinctive format showcasing classic collector cars alongside some of the world’s most exclusive hypercars, The Aurora has quickly established itself as a defining destination on the global lifestyle calendar.

As part of this year’s edition, ESNY will create its own welcoming environment designed around conversation, connection and the feeling of home. A place to pause, meet and experience a more personal side of the weekend, set within one of the summer’s most exclusive gatherings.

The Aurora takes place in Båstad, 26–28 June.

The presence of globally recognised brands, synonymous with elevated service, design and exclusivity, further reinforces the island’s transformation into a premier Mediterranean hub where luxury, culture and long term value increasingly converge.

This momentum is equally reflected in Mallorca’s residential property market. Demand for prime homes remains strong, with discerning buyers viewing the island not only as a lifestyle destination but as a strategic long term real estate investment. As Mallorca’s global profile continues to strengthen, its hospitality evolution and property market growth move in parallel, further solidifying its position on the international luxury stage.

Based in Marbella, Hans brings over three decades of experience from the Spanish property market, with a deep         understanding of Marbella and its surrounding areas. With a Swedish real estate degree and a career shaped on the ground, he combines structure, precision, and long-standing market insight in a way that creates confidence throughout every stage of the process.

Originally from Falsterbo, Hans carries a natural sense of quality and service, reflected in his approach to clients from across the globe. Over the years, he has built an extensive network and a strong local presence, making him a trusted advisor within the Marbella market.

Fluent in Swedish, English, and Spanish, Hans meets every client with a calm, attentive approach and sharp business acumen, ensuring a seamless and highly personal experience.

Positioned in one of the most sought-after areas on the Costa del Sol, often referred to as the “Golf Valley,” Nueva Andalucía offers close proximity to Puerto Banús, the coastline, and some of Marbella’s most prestigious residential communities. It is a natural base for connecting with both local and international clients seeking exceptional properties in the region.

With our presence now established in both Palma de Mallorca and Marbella, ESNY continues to strengthen its position as a truly international platform, connecting buyers and sellers across key lifestyle destinations.

Through our Marbella office, we look forward to further supporting our clients with local expertise, global reach, and a carefully curated portfolio of properties across the Costa del Sol.

Following the growing presence of American buyers, interest from the Middle East is now expected to increase across Mallorca and Marbella, further reinforcing their position as truly global lifestyle destinations.

Improved connectivity continues to play a key role. While Palma de Mallorca is primarily accessed via major European hubs, travelers from cities such as Dubai, Doha, and Riyadh benefit from seamless one-stop connections through Madrid, London, and Frankfurt. At the same time, discussions around the introduction of direct routes between Palma and key Middle Eastern hubs — alongside increasing private and seasonal air traffic — signal a clear shift in accessibility.

Marbella, through Málaga Airport, already enjoys strong connectivity with the Middle East via hubs such as Dubai and Doha, making the Costa del Sol particularly attractive for this growing buyer group.

At the same time, shifting global dynamics are influencing travel and investment patterns. Buyers from the Middle East are increasingly drawn to destinations that offer privacy, stability, and a refined lifestyle — all of which Mallorca and Marbella naturally provide.

This is already being reflected in the property market. We are seeing a growing number of inquiries within the premium segment, with demand focused on villas and apartments that combine privacy, outdoor living, and proximity to international amenities.

For ESNY, this development is a natural continuation of our international positioning. With offices in Palma and Marbella, we are seeing firsthand how a broader global audience is shaping the market — creating new opportunities for both buyers and sellers.

As always, our teams are available to guide you through the market and share insights on how international demand continues to evolve.

 

Raised in Stockholm, and educated at IHM Business School, Christian combines a Scandinavian business mindset with more than a decade of experience in the Spanish property market. Throughout his career he has worked with luxury homes, development projects, and international clients.

In 2021 he established the Spanish sales division for the U.S. based real estate company Pacaso, further strengthening his experience with international buyers and cross-border transactions.

Today Christian lives in Marbella with his wife and children and works with an international clientele across the Costa del Sol. Fluent in Swedish and English, and with strong proficiency in Spanish, he guides buyers and sellers through the Spanish property market with clarity, insight, and a strong local network.

“Marbella offers a rare balance of lifestyle, international energy, and natural beauty. People often arrive for the climate but stay for the quality of life,” he says.

With his market expertise and international perspective, Christian contributes to the continued growth of ESNY in Spain.

This feature marks the first in a forthcoming editorial series, where we highlight carefully selected places that, in our view, embody the character, heritage, and lifestyle of each destination. These are locations that not only define their surroundings, but also reflect the values and aesthetic that shape ESNY as a brand. Welcome to the World of ESNY.

Marbella Club Hotel, one of few places that capture the essence of Marbella, which would not be what it is today without it. Synonymous with understated elegance, discretion, and Mediterranean refinement, the Marbella Club has, since its founding in 1954 by Prince Alfonso von Hohenlohe, defined not only a destination, but a way of life. What began as a private beachfront residence soon evolved into an intimate retreat for an international circle of visionaries, tastemakers, and aristocracy.

Throughout the 1950s, 60s, and 70s, the Marbella Club became a natural gathering place for cultural icons and global elites. Names such as Audrey Hepburn, Grace Kelly, Brigitte Bardot, Frank Sinatra, and European royalty were drawn not by extravagance, but by a rare sense of privacy, authenticity, and relaxed sophistication. This philosophy remains deeply rooted in the Marbella Club experience today.

More than a hotel, the Marbella Club played a pivotal role in shaping Marbella’s identity; from a quiet coastal village into one of Europe’s most desirable lifestyle destinations. Its influence extends beyond hospitality, setting the standard for architectural expression, landscaping, service, and the rhythm of everyday life along the Golden Mile.

This legacy continues to define the surrounding residential areas, where lifestyle-led living takes center stage. Proximity to the Marbella Club has long been associated with exceptional real estate, offering a unique blend of beachfront elegance, mature gardens, privacy, and a sense of community. For homeowners, it represents more than a prime address—it is an invitation to become part of a timeless Mediterranean lifestyle.

For those who truly understand Marbella, the Marbella Club is more than history. It is a reference point for refined living; where tradition, discretion, and quality continue to inspire the way homes are designed, experienced, and lived in today.

While visiting Marbella, the Marbella Club Hotel is a natural addition to any carefully curated itinerary. Begin with a classic drink at the cocktailbar, followed by dinner at the renowned El Grill Marbella Club. For a daytime visit, the beachside pool offers a relaxed setting to experience the hotel’s timeless atmosphere, where understated luxury and Mediterranean ease come together.

Marbella Club Hotel

Bulevar Príncipe Alfonso von Hohenlohe s/n, 29602 Marbella, Málaga, Spanien.

• +34 952 82 22 11

As Eklund Stockholm New York establishes its presence in Palma de Mallorca, our ambition goes beyond real estate. We aim to become a trusted guide to the island’s most inspiring places, people and projects, highlighting what truly shapes Mallorca as a lifestyle destination.

Perico Cortes is the Mallorcan entrepreneur behind some of Palma’s most recognisedrestaurant concepts, including Patron Lunares, Restaurant Bellver and Brutus, with a new opening currently in development at Club de Mar next winter. When we meet Perico, the conversation quickly moves beyond gastronomy and into a dialogue about vision, place and long term value.

– Each project is an opportunity to improve the city. Not only from a business perspective, but in how Palma is experienced, the entrepreneur explains.

Concepts Born from Place

After years working in senior roles within major hospitality groups in Madrid and Barcelona, Perico returned to Palma with a clear ambition: to build something lasting. Each restaurant begins with its location, the architecture, the surroundings and the people who move through the area.

– Concepts always begin with the space itself. You observe what the area needs and create something that truly belongs there.

International in outlook, yet deeply rooted in local products and Mediterranean lifestyle, each concept is designed to stand the test of time.

More Than a Meal

Despite their different identities, all restaurants share the same foundation – thoughtful design, honest food and a carefully curated atmosphere. Lighting, music and material choices are treated with the same care as the menu itself, creating environments that feel warm, intentional and complete.

– Design. Flavor. Honesty. It’s not only about what you eat – it’s about how you feel while you’re there.

Palma as the Constant Inspiration

Each restaurant becomes a reinterpretation of the Mediterranean way of life, relaxed yet ambitious, local yet international, reflecting the city’s growing appeal to both residents and visitors from around the world. For Perico, Palma is not simply the setting, it is the source.

– Palma is my city. Returning after years away made me appreciate it in a deeper way, Perico adds.

Looking Ahead

At Eklund Stockholm New York, we are proud to spotlight the people behind Mallorca’s evolution and to guide our readers toward the experiences that truly define life on the island.For anyone looking to experience Palma at its best, we warmly recommend visiting Perico’s restaurants for a long lunch, an evening atmosphere or simply to understand the direction in which the city is moving. With a new opening planned at Club de Mar, the group continues to evolve with care and intention.

– Growth only works if you preserve the essence. Attention to detail is everything, Perico concludes.

Efter examen i fastighetsmäkleri från KTH arbetade Anna och Andreas under flera år som mäklare i Sverige innan de tog steget över till Spaniens guldkust, först som franchisetagare och så småningom i eget namn. Genom åren har de byggt upp en svårslagen kombination av grundlig lokalkännedom och stor erfarenhet av fastighetsinvesteringar och internationella bostadsköp. Nu är det dags att ta nästa kliv – in i ESNY-familjen. I dagarna öppnar ESNY Spanien kontor i hjärtat av Palma, närmare bestämt Santa Catalina, och inom kort tillkommer ett kontor på Golden Mile i Marbella, mitt emot ikoniska Marbella Club Hotel.

– Det känns väldigt roligt att bli en del av Eklund Stockholm New Yorks starka varumärke och företagskultur. Vi har mycket gemensamt och har arbetat redan efter Fredrik Eklunds filosofi: Att alltid leverera mer än kunden har förväntat sig, säger Anna Mezan.

De nya kontoren kommer att fokusera på de medvetna köparna, svenskar och amerikaner som söker bostäder på Mallorcas och Marbellas mest attraktiva adresser. Här kommer de att erbjudas allt de behöver, från rådgivning och marknadskunskap till nätverk och skräddarsydd service.

– Vi har fått många förfrågningar genom åren men det var först nu det kändes helt rätt. Anna och Andreas är kunniga, har bedrivit verksamhet under många år och kan marknaden, säger Anna Franzén, marknadsansvarig och Head of ESNY Global.

– Det känns helt rätt för oss att ta det här steget just nu. ESNY är väletablerat varumärke på vår hemmamarknad Sverige.  Strukturen i bolaget gör oss därför redo för nästa kapitel. Att öppna kontor utomlands är något vi länge sett fram emot med smygstarten förra året av ESNY GLOBAL. Nu blir det ett först fysiskt kontor, på bästa adress i Palma med fokus mot Mallorca och Marbella, vilket känns som en perfekt start på vår internationella resa, då många av våra kunder redan finns där eller gärna vill hamna där i framtiden. Särskilt nu med direktflyg mellan Palma och USA öppnat upp för våra riktigt kapitalstarka kunder. Säger Niklas Berntzon, grundare av Eklund Stockholm New York.

Utöver rollen som köpmäklare kommer ESNY på Mallorca och i Marbella även att ta in utvalda bostäder till försäljning och marknadsföra dem genom sitt stora internationella nätverk – ett globalt skyltfönster för de mest attraktiva hemmen.

– Vi vill vara den självklara partnern för den krävande köparen – en one stop shop, där man inte bara får tillgång till de mest exklusiva objekten, utan också till hela vårt nätverk och vår erfarenhet. För oss handlar det inte bara om att sälja bostäder. Vi ser varje kund som en vän, och varje affär som början på en långsiktig relation, säger Andreas Mezan.

Itacaré är ett kustsamhälle i östra Brasilien med runt 12 000 invånare. Platsen är känd för sin fantastiska natur med stränder, vattenfall och den unika Atlantskogen som bara finns just här, längs Brasiliens östra kust. Nu är en av områdets mest exklusiva villor, Resende Villa, ute på marknaden. Huset ingår i samma condominium som Barracuda Hotel and villas, men är fristående och skilt från hotellets verksamhet.

­­– Ambitionen var att skapa ett hus som kombinerade modern skandinavisk design med varm trädesign från Bahia. Villan färdigställdes 2021 och ritades av arkitekterna Eduardo Leite och Cavani Arquitetos , som också designat en stor del av möblerna, berättar Anna Franzén, head of marketing på ESNY.

Resende Villa ligger i Condomínio Villas do Resende, mitt i den skyddade Atlantregnskogen, med nära tillgång till surfing, tennisbana och padelbana. Vill du hellre träna hemma finns ett avskilt yogadäck med havsutsikt och ett privat gym. Den äventyrslystne har nära till vattenfall, vandringar i den täta renskogen och båtturer till tropiska öar.

­­– Huset har i dagsläget fyra egna anställda för skötsel och uthyrning, men köparen kan också välja att ta hand om villan själv eller ta hjälp av hotellet, fortsätter Anna Franzén.

Villan är uppdelad i tre plan. På entréplanet finns en luftig sällskapsyta, en mastersvit, ett komplett utrustat utekök med argentinsk grill, pool med havsutsikt och integrerat ljudsystem. En trappa upp finns tre ytterligare sviter; två med badkar och utsikt över Atlantskogen, samt ett privat familjerum med två terrasser, en mot havet och en mot skogen.

– Alla sviter har trägolv, balkong med havsutsikt, king size-sängar och mörkläggningsgardiner. Vardagsrummet är integrerat med köket och verandan, med utsikt över både hav och skog, och villan har ett däck för soluppgång och ett för solnedgång. Här kan du njuta av det bästa som naturen har att erbjuda under dygnets alla timmar, avslutar Anna Franzén.

För mer information och frågor, vänligen kontakta Anna Franzén på anna@esny.se